By 2050, 50% of the reductions needed for net-zero emissions must come from technologies not yet available at scale. The First Movers Coalition advances these critical, emerging climate technologies by leveraging members’ collective purchasing power across hard-to-abate industrial sectors, including steel, and marshal the world’s leading companies to apply their purchasing power to create guaranteed early markets for near-zero-carbon goods and services by 2030. Building early demand by 2030 for near-zero-carbon goods and services and translating member commitments into the world’s largest, credible private sector demand signal will help scale the next generation of emission mitigation solutions for carbon-intensive sectors.

Demand creation & management

Stimulating markets for clean solutions via procurement, smartly matching supply and demand and mitigating inefficient use via resource efficiency policies.