The First Movers Coalition (FMC) is a global initiative led by the World Economic Forum (WEF). Comprising over 90 active members, it harnesses collective purchasing power to drive the adoption of critical, emerging climate technologies. By translating member commitments into the world’s largest, credible demand signal, the FMC accelerates the transition to zero-emission solutions in heavy-emitting sectors. These sectors include aluminium, aviation, cement, concrete, shipping, steel, and trucking. The FMC’s mission is to catalyse commercial adoption of climate technologies, contributing to a decarbonised future.